Dr Sarah Brady, Bernal Institute
in conjunction with the
Marketing and Communications Division, University of Limerick
Communication and Story-telling
Story-telling is a fundamental part of every great brand. Every great product, service, institution has a story behind it; a story that connects to the emotions, the characters, the values of the people that live, experience every day. It is not just a list of things that we have to do, it’s about the connection that we give to people about a piece of information that we are trying to share. A good story at its core is trying to convey a message that has logic.
As scientists and engineers, we are equipped with a variety of tools to trouble-shoot and solve any number of problems. How often though have you begun to explain “what it is I do”, to be met with blank faces?
Just as any skill, this ability to engage and to inform others of the purpose of our research deserves attention and development. A good story creates a cause, something that ignites people and unites people.
Workshop: Communicating to International Audiences
In this workshop, we will take a look at the UL perspective of storytelling as a means to communicate about our research activities, to inform and generate news content. In collaboration with the Marketing and Communications Division, the objective of this workshop is to equip you with the insights and key information an editorial team are looking for in a story. We will work through examples of what happens once a story is picked up by the media and how the Marketing and Communications team can assist in disseminating a research story to an international audience. In respect of content creation, we will look at the value of imagery and video as well as traditional text based content and the considerations that these bring.
DATE: Thursday, 6 April 2017
VENUE: MSG-024 MSSI Building Extension
TEA/COFFEE WILL BE AVAILABLE AT 11h45
For further information, please contact: firstname.lastname@example.org
 Communication & Collaboration, is classed as a learning and innovation skill as part of the P21 framework for 21st century learning, http://www.p21.org/